microblog4gov

 

Webinar

Page history last edited by Kelcy Allwein 9 mos ago

For Government 2.0 Camp, and long-term use, I want to create a 1-hour webinar about Twitter.  So - please get a pbwiki account and edit/expand the outline below.

 

Thanks!

 

  1. Open with quick discussion along lines of "Imagine you could ...
    1. get quick answers to simple questions (like, what should I tell a bunch of CIOs about social media?)
    2. throw out new ideas to get responses from people whose opinions you trust
    3. learn about issues affecting your agency before they hit the mainstream
    4. establish a network of people involved in issues similar to yours, with the ability to check them out beyond a handshake
  2. Basics
    • (show simple tweet) Online, 140 characters
    • (show public stream) Visible to all, in theory, but...
    • Mostly, other people aren't listening
    • Create a professional account
    • Differences between microblog, FB status, IM other? (this is key. show the differernce.)
  3. Focus, or -- so, how do you network now?
    • (show @xxx tweet) With people you know
    • (show hashtag tweet) About topics that interest you
    • So what?
      • Like quick conversation in hall, on elevator
      • Tweet as "look at this" / "here's more" / "whaddya think?"
  4. Professional ways to use Twitter (why use it?) (show examples from the writeup)
    • Networking
      • Meeting people in your field
      • Who does @aaa follow?  I'll check out @bbb, then.
      • Two-way communications
        • issue discussions 
    • Listening
      • Keeping up with what people are saying (provide real time feedback in between schedule surveys)
      • Early warning system for emerging issues (careful here. Many already broadcast emergency SMS alerts to users. Try simply Broadcast emerging issues which will generate info in the next bullet.)
      • Opinions, feedback from experts
    • Broadcasting
      • Sharing resources
        • Website, doc, event
        • RSS feed
      • Live tweeting
      • Emergency notices
      • Public outreach/explanations
  5. Following (as in, so how do I do that)
    • (show a tweet from @yyy) Who's this?
    • (show @yyy profile)  Aha
    • (show @yyy stream)  Okay, this person's got stuff to say
    • (show follow)  Now I can see what they say
  6. Joining the conversation (Using Twitter)
    • Posting
    • Retweeting
    • Direct messages
    • Hash tags
  7. Getting Started
    • (Consider moving "getting started" to after tools -- this turns G.S. into an invitation to action.
    • Setting up an account
      • name (use your real name)
      • bio
      • URL
    • Email notifications
    • Mobile setup
    • Profile picture
    • Design
  9. Tools forTwitter
  10. Government issues with Twitter
    • Is govt. unfairly choosing a winner among competing microblogging sites?
    • Are tweets records?
    • Security issues
      • Mocking the govt. through fraudulent tweets
      • Phishing and other scams
      • Use of govt info by other countries for information dominance (operational security - OPSEC)
      • Privacy and personal information limitations
      • Risk management approach and good training - consider SNAPR- social networking action and privacy risk methodology (developed by PSU student under Professor Will McGill)
    • Disclaimers and other mandatory "fine print."
      • How do we give stamp of authority
      • How do we address mandated Web links

 

Comments (6)

profile picture

Dave Ferguson said

at 1:45 pm on Feb 22, 2009

You probably would do this anyway, but I really encourage you to show, not tell. Also, address unspoken Qs / concerns. Here's a tweet, it's public, in theory everyone sees it. Clay Shirky on public messages: "They're not talking to you." And mostly they're not listening, either. So you can focus w/ @xxx. Sets the stage for WHY focus (the prof uses).

profile picture

epa10jeff said

at 2:16 pm on Feb 22, 2009

I am switching my social networking to match my other networking. I have a personal cell phone, home phone, email and physical address. I have a separate work cell, landline, email and address. I think it is important to do the same for Twitter, Facebook, Linkedin, etc. Now my activity on those sites that deal with my profession are not muddled by my dreary live.

profile picture

Dave Ferguson said

at 2:23 pm on Feb 22, 2009

Could be good; could mean you end up carrying two of everything...

profile picture

Andrew Wilson said

at 3:11 pm on Feb 22, 2009

With any social networking tools, there are two key issues for me - the level of transparency and the level of engagement/ interaction. What role do "official" accounts play that are repurposing content and using these tools as diffusion channel? What role do more personal accounts play where there is an identifiable individual engaging with people (and possibly even expressing personal opinions and sharing personal details)? I see value in both but fear that the former is more the norm (for gov't) as it is much more easily managed and controlled.

profile picture

Kelcy Allwein said

at 5:48 pm on Feb 23, 2009

The issue of OPSEC and security training is critical. We don't want to be risk averse but this is a pretty ugly world we live in and we should be prepared for it. I added some info above including a link to SNAPR as a methodology to think about evaluating risk of social networking. It is probably not complete and may need to be modified for different types of govt social engagement. But it is an excellent start. I would also recommend something like the Killing with Keyboards briefing and discussion class that was developed for OPSEC training in 2007. This shows the potential threat at an unclassified level and even lets employees talk with their families about potential overlap and data spill. www.dami.army.pentagon.mil/site/sso/content/killer%20keyboard.pps Another area that needs to be expanded on is appropriateness of content. I would go even farther than Andrew Wilson does. It is not just about expressing personal opinions and personal data or controlling that content but under what circumstances is that content inappropriate. There have been multiple examples where inappropriate photos on FB have cost folks job opportunities. Do we have the same situation with microblogging where too much personal info or inappropriate language interferes with the goals of govt openness and transparency. Can the content be used maliciously or in a way that brings embarrassment to the govt. Does some of the content cause too much noise. I have talked with others about this on a test enterprise microblog we have on yammer.com. In the workplace, we do stop and have personal conversations around desks, coffee pots, water coolers. But the percentage is probably about 15% personal and 85% professional (purely anecdotal). How should this type of real life dynamic translate in the digital microblogging world.

You don't have permission to comment on this page.

Printable version
 
Anonymous Create an account or Log in